Convenience of packaged goods

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Packaging also must be versatile to adhere to the location in which the products are sold. There are three challenges companies must face when packaging their products, and three distinct markets they need to cater to.

The first is Wholesale or Supermarket warehouse style stores, which traditionally require products sold in larger case packages which can be stored in high quantity along the shelves of the store. Convenience of packaged goods The product also must be clearly visible in a smaller casing so that customers can see what they are buying.

The second market is convenience stores, where customers prefer the products to be packaged in smaller, single-sized containers for individual sale.

Lastly, and perhaps most importantly considering today’s consumer trends, E-commerce packaging must be accounted for. E-commerce packaging could potentially require durable, less refined packaging with extra protection for long-distance transport. Shipping food products is a tricky business in and of itself, it is even harder with flimsy packaging, or packaging that fails to keep perishable products fresh.

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