Wedding planning is a daunting task. From peonies vs daisies to macaroon flavors, there is so much to think about and choose from.

A wedding video is a great way to bring people back into the day and share it with those who couldn’t attend. It’s important to find a videographer who can capture your vision and tell the story you want to tell.

Cinematic Storytelling

A style that uses cinematic visual techniques to increase the emotional impact. It combines the use of slow motion, transition effects, saturated colors and creative camera angles with dramatic music to tell a story that will leave a lasting impression on your audience.

It's important to establish a strong plot that connects your wedding day footage in post. This is often achieved with an additional shoot, interview-style shoot or incorporating cards that the couple reads during the day.

This technique also includes a non-linear edit, where footage and speeches are shown out of sequence to create an engaging story. It is also important to keep in mind the attention span of your audience. Too much special effect can be a turn off, so use it sparingly.

Social Media Friendly Edits

In the era of TikTok and Reels, a wedding filmmaker’s social media profile can be a major marketing tool. It’s important to keep in mind the value of a quality film, but also that it needs to stand out on a platform that’s designed for quick and engaging content.

Try including a few wedding video clips that make the bride and groom laugh or smile. You can even incorporate some of the same editing techniques that are used in a movie, like slow-motion or cross dissolves.

You can also include blooper reels that show off any moments that didn’t quite make it into the final cut. This is always a hit with guests!

Highlights

A highlight reel is a quick and easy-to-watch video that showcases some of the biggest moments from your wedding day. It usually includes footage from the bride and groom getting ready, first look, ceremony, photoshoot, reception entrance, and a few of the couple’s favorite dances. It’s often paired with your chosen wedding song and represents the most important aspects of your day.

A memorable moment that should be included in a highlights video is the groom’s reaction as he sees his bride walk down the aisle. Also, a lot of emotion is poured into the toasts at the wedding reception and it’s great to capture those as well. These moments will help you remember your special day for years to come.

Music

Music is an essential element of a wedding video, and the right song can add a whole lot of emotional impact. Whether you’re looking for a romantic, upbeat, or contemporary track, there are tons of options available.

If you want to make your wedding video feel like a party, this toe-tapping dance tune by Calvin Harris will do the trick. Its beat is upbeat and its lyrics sound like a love poem.

For videos that focus on a more intimate scene, this acoustic ballad by The Lumineers is the perfect choice. Its simple, yet soulful vocals will make your heart melt.

Special Effects

Achieving cinematic wedding video requires a deep understanding of the classic rules of film composition. Symmetry, frame within frame and leading lines all must be adhered to in order to create a visually stunning video.

Lighting effects like lens flares and spotlights can be used to add a cinematic touch to your wedding footage. Just be careful not to go overboard, as excessive use of visual effects can quickly detract from the quality of your footage.

Color grading is a popular editing technique that can be used to add a more polished, professional look to your footage. This process is used to adjust the tone of a video clip and can also be used to correct issues with exposure and color balance. Using a combination of effects and color grading can make your wedding video truly stand out from the crowd.