How to personalize packaging for online sales

Tapes and stickers

Amazon made tape with the company’s logo to seal boxes popular, and there are many options of services to get your own tape and/or design something more elegant.

It is also interesting for your brand to use custom stickers to close packets or where the address label is. A rubber stamp with ink can be a cheaper option than custom-ordering packaging with custom printing.

The outside

Whether a box or envelope, the outside of the package is where the shipping data will appear and it will be the first impression the consumer has of your brand. It is true that some courier companies like MRW put your package inside another envelope from their company, which may not seem that attractive at first sight. However, once opened, the buyer will discover the surprise of your 100% original packaging.

A color or black and white print, a special drawing, a big logo, or a catchy message: any way to personalize the outside of your packaging will make a good impression on the customer as long as it is consistent with your branding and marketing message.

Extras

Having the box be perfect and the product arriving in good condition and meeting the customer’s expectations is already a step in and of itself; but, if you can, add even more surprises to the experience.

A thank you card, an informational leaflet on returns or with an order summery with a nice design, a discount coupon for the next purchase, or a small gift or sample are little details that will make the customer value his/her purchase (and your brand) even more.

For More Info: Brand loyalty and the role of packaging