Raffles are a fun and effective way to raise money for your organization, school, event, or community. But organizing a raffle isn’t easy: You need to find good prizes, recruit volunteers, sell tickets, and make sure the event runs smoothly. The biggest challenge is setting the right price for your tickets. The ticket price needs to be high enough to generate significant revenue, but low enough to attract buyers.

To set your raffle ticket prices, consider the value of the prizes you are offering. The higher the prize value, the more you can charge for a ticket. However, you also need to factor in any costs associated with hosting the event, such as venue rental, catering, entertainment, and staffing. Once you know the total cost of your prizes and expenses, divide the remaining fundraising goal by the number of expected ticket sales to determine your average revenue per ticket. Evaluate your target audience’s demographics and financial means to ensure that the calculated ticket price aligns with what they are likely willing to pay.

Once you’ve set your ticket prices, promote your raffle by creating a unique landing page and social media post. In addition, host promotional events or fundraisers where people can learn about your raffle and purchase tickets in person. You can also engage your supporters as ambassadors by encouraging them to spread the word, share on their social media channels, and personally invite their networks to participate.

On your ticket landing page, list each raffle prize with a photo and description to increase buyer interest. You can add multiple prize options and set up each with a different pricing option. You can also see reporting data for each individual ticket type in the Tickets page of your campaign.

The most exciting part of a raffle is the actual drawing. You can hold a separate event to announce winners, or you can use your crowdfunding platform’s random name picker to select the winner in a transparent and fair manner. If you choose to hold a live drawing, make sure to broadcast it and encourage people to participate.

If you have volunteers, ask them to help you distribute and sell raffle tickets. Be sure to provide them with a schedule of the raffle and an outline of their tasks. You may want to offer a prize for the top ticket sellers to further motivate them.

At the end of your raffle, host a celebration for everyone involved in the event, including ticket sellers and volunteers. Thank them for their efforts and give special recognition to the winning ticket holders. The more valued your volunteers feel, the more enthusiastic they will be about helping you with future fundraising efforts.