Many searches are run today about how to market a book, and one of the topics of great interest is author’s websites. Everyone recognizes their value and how getting them right is essential. It’s a question of design and content, with each one playing a vital role. Fan want to log on and quickly find more information about you, your book (or books), areas of expertise, social media links, and a calendar of events. It’s also wise to have a blog when you can post articles once a week or several times a month. All are expected and taken for granted today and if your site lacks them you could miss opportunities.

It's a general concept that each author can interpret appropriately, but it’s beneficial for your personality to come through on your website. Also, it needs to have the optimal content but does not need to be elaborate or overly long. It’s a good idea to display the cover of your latest book on the home page. It makes an impactful visual statement and helps people connect the site to you and the book. Remember also to add links to online booksellers where copies or downloads are for sale. If you’re selling in hardcover and paperback, you may want separate links pointing out each one.

The most effective author’s websites also include an About page. It can include your book’s table of contents, often a sample chapter, reviews and testimonials, and a repeat of the links for where to buy or download copies. Sales-minded authors also include contact information about where to buy copies in bulk. An About the Author page is also a good one to post. It contains biographical information, often in long and short formats, and signals whether you are available for speaking engagements. If you’re unsure about what to include in your bio, check some competing authors’ sites for inspiration.

Media pages are an excellent addition to author’s websites if you’ll be pursuing coverage for your book. They can include press releases, downloadable images, contact information and anything else that would facilitate coverage of your book. Once you begin to earn coverage, it’s wise to post links to it to your social media and include them on your website media page. Its surprising how influential past articles and interviews can be in earning you more coverage. Lastly, make sure to collect emails from fans and other who visit your website. It’s always helpful to build an email list for future promotions.